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Hickam's Dictum
Musings on leadership, business & marketing intelligence, strategy, technology and sports.
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Strategy
Ben Hinson
in
Hickam's Dictum
Jun 28, 2023
Beyond Reporting: The Transformative Role of Analytics in Strategic Decision Making
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3
Ben Hinson
in
Hickam's Dictum
Sep 20, 2020
18 Questions to ask your Data Management Platform (DMP) in 2020
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1
Ben Hinson
in
Hickam's Dictum
Aug 2, 2020
An Introduction to Anomaly Detection
Exploring anomaly detection concepts across different verticals…
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2
Ben Hinson
in
Hickam's Dictum
May 15, 2020
What is Marketing?
Defining what marketing is and going over the 4 Ps of Marketing: Product, Price…
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Ben Hinson
in
Hickam's Dictum
Apr 26, 2020
What is Advertising?
A high level overview of the Advertising Ecosystem with real world examples.
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1
Ben Hinson
in
Hickam's Dictum
Aug 28, 2019
How to Build a Culture of Documentation
What documentation is and its many benefits, and suggested…
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7
Ben Hinson
in
Hickam's Dictum
Aug 3, 2018
Website Testing Vendors
Reviewing a few website testing solutions in the marketplace.
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Ben Hinson
in
Hickam's Dictum
May 28, 2017
Assessing Logistical and eCommerce offerings in the Package Delivery Industry
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4
Ben Hinson
in
Hickam's Dictum
Nov 3, 2016
Approaching Business from Holistic Perspectives
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33
Ben Hinson
in
Hickam's Dictum
Apr 1, 2016
The Formula for Creating Customer Loyalty
How to create and maintain a loyal customer base.
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